Founding intake · Five trade businesses

Stay on the tools. The jobs book themselves.

It starts with the $5,000 website, on the house.

We design, build and run the website, and the growth system behind it, for five trade businesses at a time. Engineered so Google and AI assistants recommend you. Every missed call answered, every quote chased, every review earned. You own the site, the domain and the data. In writing.

Claim a founding spot See what we build

A$497/month once live A$0 setup No lock-in

Inc GST · 60-second scorecard · No credit card · Leave any month

5 of 5 spots open · five at a time, crafted one by one
Sheet A-00.1The sequence

See how a job gets won.

Tuesday night to Friday lunch, played back in eight seconds. The system handles it end to end, you get pulled in for one tap when the price needs your yes.

  1. 01Google · Tue 9:41 pm
    no hot water northern beaches

    Northside Plumbing - hot water fixed today ★ 4.9 · 481 reviews · Open now

    Sponsored · leads marketplace the same job, sold to five tradies

    They search. Hot water dies at 9:41 pm. Your site's what they find, and it's awake.

  2. 02Missed call · 9:43 pm

    G'day Sarah, Northside Plumbing here. Sorry we missed you. Tell us about the hot water and we'll have a quote to you tonight.

    That was quick. Thanks!

    The missed call texts back in seconds. You're at dinner. The system takes the details and promises a price from your list. Prefer it answered? The phone agent switches on when you're ready.

  3. 03Follow-up · Thu 6:02 pm

    Quote #217 · $1,480Dave approved · sent Tue 10:04 pm

    Two days. No reply.

    Still keen to get that hot water sorted, Sarah?

    Yes, let's do it.

    One tap sends it. Dave approves the price-list number, not a guess. Two quiet days is where most quotes die. Yours chases them down. They say yes.

  4. 04Your calendar · Thu 6:09 pm

    Fri 7:30 am · hot water swap, Dee Why Confirmation and reminder texts sent

    The job books itself. Straight onto your real calendar. You find out over breakfast.

  5. 05Review engine · Fri 12:40 pm

    "Booked at 10 pm, fixed by Friday lunch. Unreal."

    Sarah, Dee Why · review #482, straight onto Google

    The review gets earned. Asked while they're still rapt. Five stars, fuel for the next 9:41 pm search.

Sequence 01 · Tue 9:41 pm → Fri 12:40 pm · nothing chased by you

Shown: a demonstration job. Names, times and prices are illustrative. Every step is a standard inclusion (Sheet A-02, clauses 2.1-2.8).

Sheet A-00.2The test drive

Your turn. Be the customer.

Two choices at a time, tap your way through a real job. Same system, sped up. Nothing is recorded, nothing gets sent.

Your phone demoTue 9:41 pm
While you were on the tools:
Get this for your business

A$497/month once live A$0 setup No lock-in

Simulation, accelerated. Names, times and prices are illustrative. Every move you just saw is a standard inclusion (Sheet A-02, clauses 2.1-2.8).

Sheet A-01The specimen

Judge the craft before you pay a dollar.

The market sells promises. We build the thing first: if you qualify for a spot, your demo site is designed from your public business information and in your hands within 48 hours, free, before any decision.

Every build is mobile-first, quick to load, and structured so AI assistants can read, trust and recommend your business. It's the layer almost nobody in this market is selling.

Shown: a real build, not a drawing of one. Open it and look around. The business is a demonstration, so the phone number, licence and reviews on it are placeholders. Every site is designed one at a time around the trade, the suburb and the work the owner actually wants. No templates, no snapshots.

Specimen 01 · real build · 48 hrs · $0
Sheet A-02Schedule of inclusions
2.1

The website, built free

A premium, AI-optimised site of a design grade this market hasn't seen, crafted one business at a time. Yours outright, even if you leave. Comparable trade-specialist agencies publicly price builds from $5,600+GST (July 2026).

2.2

Missed-call text-back & phone agent

Every missed call texted back in seconds while you're on the tools, with an AI phone agent you can switch on when you're ready. Quotes come from a price list you approve up front, and nothing sends without your tap.

2.3

Bookings on your real calendar

The site answers questions, checks availability and books the job, day and night.

2.4

Review engine

Consistent, compliant Google reviews after every job. No chasing, no gating, no purchased stars.

2.5

AI visibility layer

Schema, entity consistency and profile optimisation so ChatGPT, Gemini and Google's AI can recommend you. The new Yellow Pages, and it's still nearly empty.

2.6

The Job Engine (beta)

Our internal demand system: routing, radar, storm response. Not sold separately. Sheet A-03.

2.7

Monthly scorecard

Calls caught, quotes revived, reviews earned, jobs routed. Money and movement, not traffic graphs.

2.8

Uptime & error watch

Automated checks run on your site day and night. A fault is flagged to us the moment it happens and jumps the queue, fixed fast.

$5,000 build, the typical build fee, struck out $497/month Everything above · $0 setup · no lock-in

One flat number. Fair-use allowances for calls, SMS and AI are stated in writing before you sign. No add-on ladders, no usage surprises.

The same $497 sticker, assembled elsewhere

Cost plan · industry standard

CRM platform subscription. Software only: you operate it

$497/mo

One-time setup fee

$750

The website itself

from $5,600

Voice AI agent, set up for you

$999 once

SEO, five-keyword minimum

$1,100/mo

Texts and calls

pay as you go

Minimum commitment

4 months

Here: site built and run, phone agent, follow-up, reviews, visibility

$497/mo flat · $0 setup · no minimum
Public plan pages of a leading tradie CRM platform, July 2026. Prices AUD inc. GST as published.
$0

what the average tradie now pays a year renting marketplace leads, while lead volume falls.

Hipages ASX filings, ARPU H1 FY26
$0

what trade-specialist agencies publicly charge for the website build alone.

Competitor published pricing, July 2026
0

the minimum lock-in common in this industry. Ours is none: leave any month, keep your site, domain and data.

Competitor published terms, July 2026
Sheet A-02.1The part nobody else sells

Every job ends with a review ask. Those stars are what the AI reads.

The moment a job wraps up, your customer gets a friendly text asking them to rate you on Google. It goes out automatically, while they're still rapt, all within Google's rules. Those stars do two jobs: they win you the late-night Google search, and when a neighbour asks ChatGPT for a good tradie, they're what gets you recommended.

The loop: more stars → more AI recommendations → more jobs → more stars

Example screens. Names, times and prices are made up to show how it works. Review requests go to every customer, no cherry-picking, all within Google's rules.

Sheet A-03The Job Engine · build plan

A system that hunts for work while you're on the tools.

This one is not finished, and we are not going to pretend it is.

Below is the actual state of every piece, marked the way a drawing set marks work: a solid line is built, a dashed line is proposed. Founding clients get each piece as it lands, at the same price, and get a say in the order. If a line here is dashed, do not buy on it.

The one who answers

Missed calls get a text back in seconds, and the same assistant answers on your site. Built and running: it is the widget on this page, so try it before you believe us.

Running

Storm mode

When a BOM warning covers your area, your site and phone switch to emergency response. The site side is built and you can simulate it on Sheet A-01. The automatic weather trigger is not connected yet, so today it is a switch we throw, not one the sky throws.

Half built

Neighbour radius

Every finished job triggers local advertising and before/after posts around that street. Today's work markets tomorrow's.

Building now

Asset register reactivation

Your old invoices become a register of every system you've installed, then well-timed, compliant service reminders. Found money in the filing cabinet.

Next in build

Property manager pipeline

A PM fast-lane on your phone plus our outreach to property managers. One relationship, hundreds of roofs.

Not started

Local jobs network

Enquiries from our sites and assistants routed to you: a text with the job, tap to accept. Not a lead sold to five competitors. This one cannot work until there are enough businesses on it to be a network, so it waits for the first five to be live.

Needs the first five

Job radar

Public demand signals (approved renos, just-sold homes, compliance deadlines) as a weekly "jobs brewing" brief for your area. We are testing whether it produces work or just interesting reading. If it is the second one, we will drop it.

Researching

Built Proposed Status checked 28 July 2026

Sheet A-04Terms of ownership

Most of this industry rents you your own shopfront. We put your name on the deed, before you sign.

ItemThe industry defaultJobs You Own
Starting cost Industry default$250-$750 setup fees before you see anything Jobs You Own$0. You see your finished demo first
Contract Industry default4-12 month minimum lock-ins Jobs You OwnMonth to month. Leave whenever you like
Your website on exit Industry defaultTerms often keep the site, files and domain Jobs You OwnYours. Site, domain, content and customer data, in writing
Leads Industry defaultSold to you and your competitors at once Jobs You OwnYours alone. Routed to you, tap to accept
The bill Industry defaultBase + add-ons + markups on every text and minute Jobs You OwnOne flat $497. Fair-use terms up front
The exit clause Your agreement lists exactly what you take with you if you ever leave: website, domain, content, customer data. It also lists what you do not. The phone agent, the follow-ups and the connections that run them are ours, and they switch off. Your site keeps working. If you want the phone answered after that, you set it up again on your own accounts. Both lists are in writing before you sign. No surprises on the way out.
Sheet A-05Programme of works
1

Run the scorecard

Sixty seconds: whether you have a website, how work finds you, where to reach you. A human reads it and replies within 24 hours.

2

See your site, free

If a spot is yours, your demo is built from your public business info within 48 hours. Judge the craft with your own eyes, then decide.

3

Go live, engine on

Site launches, missed calls text back, reviews flow, the Job Engine hunts. Each month you get a scorecard of money and movement.

Sheet A-05.1Questions on notice

Fair questions, straight answers.

What's the catch with the free build?

No catch, a bet. We build your demo free because the $497 a month is how we earn. If the demo isn't clearly better than what you have, walk away. We've lost two days; you've lost nothing.

What happens if I want out?

A month's notice, then you keep the website, the domain and an export of your data. It's written into the agreement. No exit fees, no hostage negotiations.

Any hidden usage costs?

No. Fair-use allowances for calls, SMS and AI are written into the agreement before you sign. If your business outgrows them we re-quote together. Nothing silently bills per text.

Does the AI decide what to charge?

Never. Every price the agent quotes comes from a list you set and approve first, and nothing sends to a customer without your tap. Outside that list, it tells them you'll price it personally, no guessing.

Do I have to change how I run my jobs?

No. This system wins the job and books it into your calendar. Keep running the work however you do now: job software, whiteboard or the diary in the ute.

How fast will I see results?

The demo lands in 48 hours and the phone agent answers from day one. What we won't do is promise job numbers. Your monthly scorecard shows money and movement, and you can leave any month it doesn't stack up.

Sheet A-05.2Who we are

Built for plumbers, sparkies, builders, roofers and chippies.

We design, build and run the growth system behind ambitious Australian trade businesses. Five at a time, crafted one by one, so each site and each engine is tuned to the trade and the area. You own the site, the domain and the data. In writing.

Sheet A-06Application for intake

Five spots. Crafted one at a time.

No scarcity tricks: five is how many businesses a studio building sites one by one can genuinely look after. When the five are live and producing, the next intake opens to the waiting list first.

5 of 5 spots open

A$497/month once live A$0 setup No lock-in

Inc GST · No credit card, no obligation · A human replies within 24 hours · Your details are never sold or shared

The 60-second scorecard Step 1 of 3
01Where should we send the verdict?
Enter a valid email address.
Enter a valid Australian mobile.
Select your trade.
No credit card. Never sold or shared.
02Do you already have a website?

03How do most jobs find you right now?

04Do you miss calls while you're on the tools?

05What do you want sorted first?

A$497/month once live A$0 setup No lock-in

Preparing your scorecard

Your leak scorecard: a first estimate

0/ 100 leak risk · based on your four answers; the verified audit happens on the call

    Application received. A human reads every one, in order, and replies within 24 hours.

    If a founding spot is yours, the next step is your free demo site, built before you pay anything. No credit card, no lock-in, you keep the site, domain and data.

    A$497/month once live A$0 setup No lock-in