The system your business runs on.

What it does

Every part of the system writes to this one record: who rang, what they asked for, what got booked, what got done. You can see everything it did, in one place, in plain words.

The wiring

Listens: every event on this page. Writes: the record itself. Every line on the map ends here.

The brief it runs on

The working brief, demonstration wording.

Keep one record per customer and job. Write down every event, with the time. Never delete history. Corrections get appended. Show the owner everything on request. If the owner leaves, the record leaves with them as an export.

Holding

Yours to keep. The record is yours. If you go, an export goes with you.

What it hands to next

• The Nerve Centre job.completed
• Review asker review.request

What it does

A fast, plain site that loads on a phone in a driveway. Your trade, your suburbs, your real jobs, and a button that rings you.

The wiring

Listens: a visitor taps call or sends the form. Writes: enquiry.created → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Load fast on a phone, even on one bar. Say the trade, the suburbs and the number, above the fold. One button rings the owner. No forms longer than four fields. Show real jobs only. Never a stock photo passed off as ours. Every enquiry gets written to the Nerve Centre, same minute.

Holding

Yours to keep. The site, the domain and the data are yours, in writing.

What it hands to next

• The Nerve Centre enquiry.created

This is where the chain ends. Everything it wrote is on the record.

What it does

Your trade, your suburbs and your answers get written where search tools go looking. So when someone types "blocked drain near me", you are in the short list instead of page three.

The wiring

Listens: search.match, what people search for. Writes: enquiry.created → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Write the facts where search tools read: trade, suburbs, hours. Answer the questions people actually type, in plain words. Never claim a ranking. Never promise a position. Keep every fact matched to the shopfront, word for word. Enquiries that arrive get written to the Nerve Centre.

Holding

Runs with plan. Kept current while the plan runs.

What it hands to next

• The Nerve Centre search.match
• Shopfront · your site enquiry.created

What it does

Campaigns aimed at your suburbs and your best job types, not whatever clicks cheapest. You say which work pays, the campaigns chase that.

The wiring

Listens: which job types you say pay. Writes: enquiry.created → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Chase the job types the owner named, in the suburbs named. Spend nothing outside the set budget, ever. Send every click to the shopfront, nowhere else. Never promise jobs or revenue. Report what came in, plainly. Every enquiry gets written to the Nerve Centre.

Holding

Runs with plan. Runs while the plan runs, and the numbers stay visible to you.

What it does

If a call rings out, they get a text within seconds asking what they need and when. Most people reply instead of ringing the next name on the list.

The wiring

Listens: call.no_answer. Writes: lead.captured, sms.send → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Text within 20 seconds of a rung-out call. Ask what they need and when. Nothing else. Never quote a price. Stop the moment they reply STOP. Hand anything urgent straight to the owner. Write the lead to the Nerve Centre before anything else.

Holding

Runs with plan. Runs while the plan runs. The leads it captures sit in your record either way.

What it hands to next

• The Nerve Centre call.no_answer
• The Nerve Centre lead.captured
• Diary keeper booking.offered

What it does

A phone agent that picks up when you are on the tools, switched on when you are ready. It takes the job and the address down in a normal voice, and you get a text summary either way.

The wiring

Listens: call.inbound. Writes: lead.captured → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Switched on only when the owner says they are ready. Say plainly you are taking a message for the owner. Take the job, the address and the best callback time. Never quote a price. Never promise a booking. Anything urgent or unclear goes straight to the owner. Write the lead to the Nerve Centre and text the owner a summary.

Holding

Runs with plan. Switched on when you are ready, off any time you say.

What it does

Do you come to my suburb, do you do hot water, how soon can you be here. The eleven-at-night questions, answered on the spot, with the details handed to you as a lead.

The wiring

Listens: chat.opened, a question typed on the site. Writes: lead.captured → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Answer only from the facts the owner gave. No guessing. If you do not know, say so and take their number. Never quote a price. Never promise a time on site. Ask for suburb and job type, then a number to reach them. Write the lead to the Nerve Centre the moment you have it.

Holding

Runs with plan. Runs while the plan runs.

What it hands to next

• The Nerve Centre chat.opened
• The Nerve Centre lead.captured

This is where the chain ends. Everything it wrote is on the record.

What it does

Only offers times you are actually free. Your calendar is read before anything is offered, and the booking lands in your diary, not on a sticky note.

The wiring

Listens: lead.captured. Writes: booking.offered, booking.confirmed → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Read the owner's real calendar before offering anything. Offer two or three windows, never a fake open diary. Never double-book. If in doubt, offer nothing and flag the owner. The booking lands in the diary and the Nerve Centre together.

Holding

Runs with plan. Your calendar stays yours, it just gets read.

What it hands to next

• The Nerve Centre booking.confirmed
• Confirmation texts sms.send

What it does

The where and when, in writing, both ways. Address, time window and what to expect, sent to them and to you. A reminder goes out the morning of, which is where most no-shows disappear.

The wiring

Listens: booking.confirmed. Writes: sms.send → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Send the where and when to both sides, straight after booking. One reminder the morning of. No more. Plain words: address, window, what to have ready. Stop the moment they reply STOP. Every send gets noted on the system of record.

Holding

Runs with plan. Runs while the plan runs.

What it hands to next

This is where the chain ends. Everything it wrote is on the record.

What it does

Priced off your own list, itemised, ready before you have left the driveway. You check it and send it with a tap. It is a draft until you tap send, never before.

The wiring

Listens: the job on the record and your rate list. Writes: quote.drafted, quote.sent → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Price only off the owner's own rate list. Itemise labour, parts and call-out separately. Never send anything. The owner taps send, every time. If a job is not on the rate list, say so and ask. Never guess a price to fill a gap. Write the draft to the Nerve Centre with the job it belongs to.

Holding

Runs with plan. Runs while the plan runs. The quotes and the rate list are yours.

What it hands to next

• Quote chaser quote.nudge

What it does

A quote you sent and never heard back on gets a polite nudge at the right interval, in your name. No badgering, just the follow-up you would do yourself if the day had more hours in it.

The wiring

Listens: quote.sent, then silence. Writes: quote.nudge, sms.send → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Nudge once at the set interval, in the owner's name. Plain words, no pressure lines, no fake deadlines. Two nudges at most, then leave it alone. Stop the moment they reply STOP or say no. Every nudge gets noted on the Nerve Centre.

Holding

Runs with plan. Runs while the plan runs.

What it hands to next

This is where the chain ends. Everything it wrote is on the record.

What it does

The customers in your book already trust you. A well-timed check-in brings back the ones due for a service or sitting on a job they kept putting off. Cheapest work you will ever win.

The wiring

Listens: job.completed, and time passing since. Writes: reactivation.invite → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Only contact people who are actually in the owner's book. One check-in when a service falls due, not a drip campaign. Plain words, in the owner's name, easy to say no to. Stop the moment they reply STOP. Every invite gets noted on the Nerve Centre.

Holding

Runs with plan. The customer list stays yours the whole time.

What it does

One polite text after a clean job, with a direct link. Asking every time is what quietly moves you up the list back in stage 01.

The wiring

Listens: job.completed. Writes: review.request → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Sent once, only after a clean job. Never after a rough one. One text, one direct link. No badgering, no reminders. Never offer anything in exchange for a review. Stop the moment they reply STOP. Every request gets noted on the system of record.

Holding

Runs with plan. The reviews land on your profile, not ours.

What it hands to next

• The scorecard scorecard.monthly

What it does

Once a month you get the numbers in plain words: enquiries in, jobs booked, and what they were worth. If a stage is underperforming, it says so, and we fix it.

The wiring

Listens: job.completed and every event above. Writes: scorecard.monthly → the Nerve Centre.

The brief it runs on

The working brief, demonstration wording.

Count only what the Nerve Centre shows. No estimates dressed as facts. Plain words: enquiries in, jobs booked, worth. If a stage went backwards, say so on the first line. Never round a number up to look better. The scorecard itself gets filed on the Nerve Centre.

Holding

Runs with plan. The numbers are yours to keep either way.

What it hands to next

This is where the chain ends. Everything it wrote is on the record.

What it does

The site and the capture path are watched around the clock. If something breaks, it gets flagged and fixed before it costs you a job, not after a quiet fortnight makes you wonder.

The wiring

Listens: the site and the capture path, around the clock. Writes: alert → a person, and a note on the record.

The brief it runs on

The working brief, demonstration wording.

Check the site and the capture path around the clock. Test the whole path, not just the homepage. Flag a break to a person straight away, day or night. Log every outage honestly, start to finish. Never mark something fixed until it is tested fixed.

Holding

Runs with plan. Runs while the plan runs.

What it hands to next

This is where the chain ends. Everything it wrote is on the record.